Overall, an imitation strategy can potentially reduce the entrepreneur’s costs associated with research and development, reduce customer uncertainty over the firm, and make the new entry look legitimate from day one. In pursuing an imitation strategy for new entry, the entrepreneur should focus on imitating those elements of the business that are not central to the firm’s competitive advantage. These central aspects of advantage must be valuable, rare, and inimitable for the firm to achieve high performance over an extended period of time.