A check of item Skewness indicated that all values ranged from À1.70 to À 0.34. Most Kurtosis values were within À 1.08 to 1.73. Only two items pertaining to satisfaction have Kurtosis values of 3.58 and 2.02, corresponding to items “I am satisfied with my brand of mobile phone” and “The brand of mobile phone meets my expectations” respectively.