Together, Asia Pacific and Australia will experience the fastest growth globally in online hotel sales in the next five years. Despite the rapid growth, though, only a few countries are expected to have more than 30% of sales done online by 2018. Furthermore, each country is unique as to how much of those sales will be done through direct channels.
Meanwhile, Figure present that Asia Pacific will experience the quickest rise worldwide in online hotel booking in 2014 to 2018. In Thailand market, the online hotel sales will rapid growth almost 10 percent by 2018