So, how can you be like your customer? Here are four examples: Talk to customers when they want to talk. Be there to answer questions easily and quickly, in store, by phone, by email, by text message whatever your customers like best. Give customers what they want, when they want it: the right product, in the right place, at the right time and, of course, at the right price. Make the customer's priority your priority, especially when there's a problem!