Hard Rock Cafe, one of the most popular and well-known restaurants in the world, opened its doors to the public on June 14, 1971, in London, England.
Peter Morton and Issac Tigrett, two young Americans in London, started the restaurant, serving hamburgers and other uniquely American foods. In addition to American food, which was not so popular in Europe, the restaurant also boasted friendly service and exciting décor, quickly becoming a popular topic of conversation among Europeans. The restaurant soon became an extremely popular dining destination in London.
Peter and Issac's love for Rock 'n' Roll music and their American hospitality are still going strong today at every Hard Rock Cafe in the world. Hard Rock's guiding Mottos, "Love All-Serve All", "All Is One", and "Save The Planet", are represented by local charitable activities at each and every Hard Rock Cafe.
Today, Hard Rock International, with Hard Rock Cafe at its core, is an entertainment and leisure company that continues to successfully expand the Hard Rock Brand through myriad music-related ventures, breathtaking properties, collectible fashions, and a great rock 'n' roll attitude.