A View of the Sport Industry by Setting
Professional Sport
Amateur Sport
University Athletics
Municipal Recreation
Government (Federal and Provincial/Territorial)
Private Clubs
Social/Charitable Organizations
Sport Marketing/Consulting Firms
Corporations
Sporting Goods
Sport Media
Health/Physical Activity-Related
Sport Law/Agents
Tourism
What makes the sport product unique?
Intangible
Subjective
Inconsistent
Perishable
Emotional
Sport Organizations are:
Goal oriented
Deliberately Structured
Deliberately Coordinated
Exist as a system of individuals and groups
Made up of people with special skills
Unique Aspects of Sport Management
Sport Marketing
Sport Enterprise Financing
Sport Industry Career Paths
Sport as a Social Institution