when Amancio Ortega, a former Spanish balh robe maker, opencd his first Zara clothing store, his business model was simple: scll high-fash- ion look-alikes to price-conscious Europeans After succeeding in this, he decided to tackle the outdated clothing industry in which it took six inomhs from a garment's design to consumers being able to purchase it in a store. What Ortega envisioned was"fast fashion getting designs to customers quickly. And that's exactly what Zara has done