The collective persona of Gen Xers is frequently debated and discussed among academicians and marketing experts worldwide. It traditionally applies to North Americans (U.S and Canada); Australia, and various European countries. There are well over 50 million members of Generation X. We are sometimes referred to as Baby Busters because our birth years follow the baby boom that began after World War II. That boom began to decline in 1957. Sometimes, you’ll hear about Generation Jones, a small subculture or subset of Generation X born between 1954 and 1965.