Banner advertising is to cooperate with those popular Internet portals, such as
google.com, BBC.com, and twitter.com. Not only products' pictures and keywords
Display in the spotlight of Website, the color of website should also conform to Li-Ning's
red-based branding.
Electronic context for word of mouth, namely viral marketing, has appeared, because more and
more people rely on the Internet. This strategy facilitates targeting sales growth as well as brand
265 awareness.
Web Public Relations (WPR), which means to create goodwill among a number of different
publics via online activities by place those newsworthy stories about its products on the official
company website.