Cosmetic advertisements can make women feel unsatisfied with their appearance, according to the YWCA. A 2002 study published in the "Journal of Social and Clinical Psychology" found that women expressed more dissatisfaction with their appearances after watching advertisements. This dissatisfaction can work to advertisers' advantage when they're selling a product designed to make women look better, so some cosmetic companies may cause women to feel insecure and then offer their product as a solution to the insecurity.