Our first value is smart. Being smart is not about intelligence alone. It is about our capabilities and knowledge, the creativity and inspiration that we bring to our clients. It is about how we do business and how we surprise our clients with quality and speed at the end of every day. It is about combining all we know across all matrix dimensions of our business to serve our clients best: as “OneGfK”.
Therefore, there are many ways of being smart:
First of all, it is about our knowledge, our experience, our expertise
But it is also about good team work, how we are combining our knowledge to achieve more than each of us alone
Our assets, that only we possess and that make us unique
Our methodologies, our approaches to delivering insights, answering questions, tackling challenges
Being lean in the way we work and function as an organization, reducing effort and cost
Showing courage, making “smart moves” or being “daring”
It is about education, that we never stop learning and that we are serious about training our people so that they be the best they can be at what they are doing