No Harm to the Participants Social research should never injure the people be- partic ing studied, regardless of whether they volunteer for the study. Perhaps the clearest instance of this sent. norm in practice concerns the revealing of infor- their a ful mation that would embarrass subjects or endanger their home life, friendships, jobs, and so forth. We'll In a subj discuss this aspect of the norm more fully in a moment. The Because subjects can be harmed psychologi cally in the course of a social research study, the researcher must look for the subtlest dangers and guard against them. Quite often, research subjects du are asked to reveal deviant behavior, attitudes they dr feel are unpopular, or personal characteristics that may seem demeaning, such as low income, the re-