Consumerism means that people look at food not just as a source of calories, but also as a lifestyle
product and even a mark of personal distinction, e.g., distinguishing oneself by eating ‘modern’
packaged foods in the Third world, or Icelandic free-range lamb in the developed countries.
The practice of eating-out has become a trend among urban workers, students and even families
because of work or there is no food available at home. In Malaysia, Halal status has been the most
important factor for Muslim consumers.