Vouchers for restaurants, spa, casino or retail. Small gestures can make a difference. These can be a tailored turndown service or goodie bag with low-cost items related to the event. Items could be baseball caps, headache tablets for late nights, earplugs for a noisy racing event and telephone cards. If a hotel is the official hotel for the event, or if the event venue is within or near the hotel, additional incentives may pursuade more event participants to stay there.