The majority of LGBT tourists mentioned TV was the main motivator to select a destination. Nevertheless, the attention paid to LGBT-related media and mainstream media was also high, with ads and articles placed on mainstream media being slightly stronger motivators to a destination. The attention to mainstream media when choosing a destination further reinforces that the LGBT community is gearing towards a more “mixed” travel environment.
On the Internet, LGBT tourists rely more on blogs and videos to decide where to go, rather than banner ads or articles placed on LGBT and mainstream websites. In general, the Internet has done a lot to bring the global LGBT community together, and works as a lifeline for some, who are unable to find information and support on issues that affect them elsewhere.