This study was designed with questionnaires for surveying
cosmetics consumers in Hsinchu area market as research
targets, through factor analyzing, six types of female consumers
are classified, specifically, “active consumer”,
“traditional consumer”, “enthusiastic consumer”, “impulsive
consumer”, “practical consumer”, and “cautious consumer”,
moreover, variable analysis was conducted for
investigating the difference of each demo-graphic variables
in product attributes-result-value.