6. Use annotations to link from and to other video properties.
Annotations allow you to add text boxes with clickable URLs (which are crawled
by the search engine spiders as well) at points of your choosing in your video.
Annotations in already popular and current videos can be used to drive traffi c
to new videos, although it should be standard practice to include them in a
video as soon as it has been uploaded.
The nature of YouTube is such that the number of views for pages on which
videos are watched, or watchpages, is always higher than channel views.
However, if a paid search campaign is being run, the option to play clicked
videos on the channel page exists. This is optimal as it could boost interactions
with the branded channel header image, increase engagement with the playlist
and raise the channel view stats.