Moreover, visitors with full Disney World schedules mapped out in advance on the MyMagic+ system will be less likely to jump spontaneously to one of the dozens of other attractions in Central Florida, including five SeaWorld Entertainment parks and a Legoland. And, of course, the MagicBands make it so easy to spend.
“When you make [the logistics] easier, people tend to spend more time on entertainment and more time on consumables—be that food and beverage, merchandise, etc.,” Disney Chief Financial Officer Jay Rasulo said in a November investor call. “We do expect this to be a … growingly positive impact on our business in the years to come.”