Increase the percentage of total business
visitor expenditures by:
a. Growing the meetings market by
focusing marketing efforts on carefully
selected target customers who are
suitable prospects for off-shore
meetings in Hawaiÿi’s hotel and
Convention Center facilities.
b. Developing and implementing a plan
to optimize and grow utilization of
the Hawaiÿi Convention Center.
c. Creating a “dual brand” for Hawaiÿi
so that a compelling business image
coexists with Hawaiÿi’s successful
leisure travel brand.
d. Utilizing trade events, promotions
and direct sales as the primary means
to engage with prospective customers.
e. Conducting a critical assessment of
competitive destinations and facilities
to determine strengths and
weaknesses and to incorporate those
findings into marketing messages.