Just as customer and user privacy is an important part of the “hygiene” of any business activity, the same is equally true in a mobile payment scenario, For merchants, be aware of the information that is involved in the transaction and ensure that customer privacy is protected as data are stored, as they are used in business activities like reporting and throughout the whole transaction life cycle, Even if a business is only embracing mobile payment transactions from a cardholder point of view, e.g., the travel and expense scenario, the onus is still on the enterprise to be aware of privacy concerns and act accordingly.