The tourism industry is currently the world ûs largest and most diverse business sector since it serves as a primary source for generating revenue, employment, private sector growth, and infrastructure development for many countries. Researchers have argued that tourism development not only stimulates the growth of the industry, but also triggers overall economic growth (Lee and Chang, 2008). Hence, enhancing economic growth by promoting the tourism industry has become an important economic development strategy in most developing countries (Chen and Chiou-Wei, 2009).