the overall mean values of the sources by attributes,
information–trust, accessibility and personalization attained the
highest scores for personal blogs, while security prevailed for public
websites. Interaction was highest for SNSes followed by personal
blogs. The mean values of all five attributes were relatively
lower in SNSes than in other sources. For every attribute, personal
blogs became accepted as the most positive sources, while SNSes
were perceived to be the least positive sources.
security, information–trust, interaction, and personalization.
Accessibility refers to how easily travelers can access and use the
online tourism information source. Security is an attribute
representing how trustworthy a website is regarding personal information
protection for its users. Information–trust is an attribute
indicating a user’s perception of the level of trust associated with
information provided by online tourism information sources.
Interaction is defined as an attribute that facilitates immediate
actions such as real-time feedback as well as active communication