Coyote" balloons (the "Roadrunner" balloon was actually emblazoned with likenesses of both Warner Bros. characters). The winner of the race - the "Coyote" that landed closest to the Roadrunner - was Don Piccard of the noted aerostation dynasty, flying a balloon of his company's design and construction (his wife also placed in the race). This race has continued as part of the Balloon Fiesta today.
The next year Albuquerque hosted the first World Hot-Air Balloon Championships in February and the fiesta became an international event. In 1975 Albuquerque was looking at hosting the World Championships again, but the event was scheduled for October. So the fiesta was moved to correspond with the championships. To maintain interest in Albuquerque’s bid to host the championships, a balloon rally was held in February of that year. Autumn being a far better flying time than February, the event has remained in early October to the present day.
The Balloon Fiesta grew each year for decades, and today is the largest balloon convention in the world. The number of registered balloons reached a peak of 1,019 in 2000, prompting the Balloon Fiesta Board to limit the number to 750 starting in 2001,[3] citing a desire for "quality over quantity". The limit was changed to 600 in 2009 — citing recent growth in the city and a loss of landing zones. On any given day during the festival, up to 100,000 spectators may be on the launch field where they are provided the rare opportunity to observe inflation and take off procedures. Countless more people gather at landing sites all over the city to watch incoming balloons.