Mobile Phones produces a wide range of mobile phones.
Currently 32 different phones are manufactured covering six
different protocol standards, a wide variety of functional
features and capabilities, different user interface designs, and
many platforms and environments. The initial software
architecture for this product line addressed variations in
hardware, communication standards, and user interfaces.” For
DTV cases, LGE took an approach covering basic DTVs to
digital video recording (DVR) DTVs where five different
platforms were developed for global DTV markets and
regional standards.
Fig. 2. Product launch time (platform vs. single point
system)
IV. Challenges