Introduction
Despite the widely recognised benefits of physical activity for both physical and mental health,1
almost 50% of the Australian population is insuf-ficiently active.2 Women tend to be less physically active in their leisure-time than men.2 The development and trialling of interventions to promote increased physical activity, particularly
among women, is thus an increasingly important public health priority. Physical activity promotion
approaches that target a particular location or setting (e.g. schools, workplaces, communities) where members of the population congregate, provide potential opportunities to influence
health in everyday life. There remains much to
be learned about the most effective strategies for
promoting physical activity in different settings,
with even less known about effectiveness in women
specifically.