Although there was agreement that mobile technologies can enhance business processes there was still a strong perception that the ‘qualities of a salesperson’ cannot be changed or assisted effectively through the utilisation of mobile technologies. Some perceptions indicate that many agents believed that relying too much on technology could be risky. In addition, there was a clear belief that the salesperson’s role is about building networks and relationships with clients and associates. Therefore the perceived strategic value and enthusiasm for adopting mobile technologies could be diminished by long standing traditions and business practices of the Real-Estate industry.