A. CRM will be a basic task of all the staff
In E-business, CRM will become the basic task of all the
staff, which is different in essence from traditional business.
[3]The activities which carry out by integrated supply chain
and value chain revolves around customer. Good CRM is the
core content, which enables enterprises to grasp online
customers’ real needs, improve relationship between business
and customer, and cultivate customer’s loyalty. It is also the
necessary precondition of effective operation of business
system. Network technique helps business start E-business. It
also provides effective technical support to get sufficient
informative communication within each internal section as well
as business and each member on the supply chain. This
provides a vital technical foundation to implement CRM.