Consumer behavior means more than just the way that a person buys tangible
products such as bath soap and automobiles. It also includes consumers’ use of
services, activities, experiences, and ideas such as going to the doctor, visiting a
festival, signing up for yoga classes, taking a trip, donating to UNICEF, and
checking for traffic before crossing the street (an idea championed by New York
City’s “Cars hurt, stay alert” campaign).3
In addition, consumers make decisions
about people, such as voting for politicians, reading books written by certain
authors, seeing movies starring certain actors, and attending concerts featuring
favorite bands.
Consumer behavior means more than just the way that a person buys tangible products such as bath soap and automobiles. It also includes consumers’ use of services, activities, experiences, and ideas such as going to the doctor, visiting a festival, signing up for yoga classes, taking a trip, donating to UNICEF, and checking for traffic before crossing the street (an idea championed by New York City’s “Cars hurt, stay alert” campaign).3In addition, consumers make decisions about people, such as voting for politicians, reading books written by certain authors, seeing movies starring certain actors, and attending concerts featuring favorite bands.
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