Conclusions, Limitations and Further Research
Our findings suggest that banks, in Saudi Arabia, should offer mobile banking services that are compatible with
various current user requirements, past experiences, lifestyle and beliefs in order to fulfill customer expectations.
With better mobile banking support and provision of variety of services, the more useful customers perceive mobile
banking to be and to increase their level of adoption. Hence, bank’s attention should focus on understanding
customer behavior and designing reliable mobile banking systems that will meet their needs and provide useful and
quality services. In addition, banks should focus on communicating information that emphasizes the relative
advantage and usefulness of mobile banking compared to other banking channels like physical presence to the bank
or using ATM machines. Banks must seek to reduce risk perceived by their customers by offering specific
guarantees protecting them and taking their complaints seriously and urgently.
This study used convenience sampling technique for data collection. Thus the findings cannot be generalized
because the majority of the sample size is young respondents, between 18 and 25 years old. The mobile banking
services are still relatively new in Saudi Arabia, and probably immature, therefore, further research is needed to
identify additional factors that facilitate adoption of mobile banking in this country. Searching for additional
variables that will improve our ability to understand actual use and predict usage intention more accurately is
necessary. Since the research model explained less than half of the variance of the dependent variable, it would be