Social Media
Red Bull invests in online platforms that will give them a better marketing ROI in the long run.
Instead of relying on audience traditional media properties, Red Bull is building their own audiences through business development and inbound marketing.
Examples of how Red Bull shows content marketing and social media functions:
Red Bull’s homepage looks like an action sports news site.
The company puts out professional-grade news articles, feature stories, and videos everyday which channels them to social marketing networks like Facebook and Twitter.