The purpose of this study was to examine the determinants of planners who serve the middle market. Result suggest that, although the middle market may be underserved , there are many financial planners who successfully serve this market. There are, however, between MMPs and non-MMPs. Most notably is the fact that MMPs tend to have revenue models that allow for more flexible payment that allow for more flexible payment methods, while non-MMPs are more likely to use a traditional AUM model MMPs have smaller practices with reduced production levels than non-MMPs. MMPs are less likely to be independent registered investment advisers.