Implement the product and service agreements
In the sixth sub-process, the teams implement the PSAs,
which includes holding regular planning sessions with each
key customer. The CRM teams provide input to each of the
other seven macro-business processes that are affected by the
customizations that have been made in the PSAs. CRM teams
must work with the other process teams to make sure that
each PSA is being implemented as planned, and schedule
regular meetings with customers to review progress and
performance. Implementation of the PSAs might require an
investment in new information systems, the re-engineering of
a transactional activity, or a new employee such as a dedicated
person for planning.