Play up recognizable brand and logo, longevity, reputation, and especially quality product
Settle upon and promote a recognizable company slogan
Emphasize international market and expand selectively in the U.S.
Reduce overall grocery store market and concentrate on small stand-alone stores
Expand fundraising and charity activities
Tap into new consumer markets, including the “breakfast crowd” and health-conscious
Continue to work on website, keeping its eye-catching appeal but increasing ease of use
Look for new opportunities in technology to improve advertising, product, and efficiency
Consider joining forces with other strong companies
Adjust to changes in consumer health trends and regulations
Examine worldwide economies to relate to customers and employees