Banyong Pongpanich, chairman of Phatra Securities, is a rare voice of reason. He has asked the junta to clarify three points: Tell the people what you are going to do, how you're going to do it and how long this will take. Spoken like a veteran businessman, Mr Banyong's strategy is a much needed dose of clarity in these times of conflict and confusion. But I would like to add one more thing which the junta should also make clear, and that is: Why they are doing it? In my humble opinion, why is a question seldom asked but often the most revealing.