In my opinion, I think it will great or not. It is beyond on type of product. If your product is easy sale, it is great idea. For example: fresh fruit is produced to be jam. It assists entrepreneur add-value of their product, and they are not rejecting their product.
In the opposite way, if your product is hard sale, it is not great idea. For example Clothes shop want to renewal clothes that they cannot sell. They must new design clothes. They increase cost of product while hold rick that it may cannot sell because it is fashion product.