Appreciate if you can help to clarify some details for your sampling proposal with Protex:
• Protex to place their hand wash containers (with pump) in our toilets, at the wash basins area.
o A total of 12 bottles over a period of 2 mths?
o For which centers?
o How is Protex going to secure their bottles to avoid pilferage (i.e. members removing the bottles and bringing them home)
We will not be held responsible if no such precaution is taken and someone removes the bottle shortly after it is placed at the wash basin.
• Protex to provide sample of their hand wash soap, in 6ml size
o I am assuming that this is in a Sachet format Example:
o How many are they giving us?
o These will simply be distributed when members collect towels? Or they have to ask for it?
While I understand that having Protex provide 12 bottles of their hand wash to us, which may potentially cover a 2-mth duration of handwash usage, allowing us to save on such costs internally. However, this is beneficial only to Operations (as this is part of what they oversee). I need you to think of adding a win-win situation for Marketing as well.
To marketing, sampling in the form of giving out products (i.e. distribution of sachets) is considered as an in-club advertising, which can be chargeable.
Do not reject your partner yet. I will prefer if you can think through of what else can be done to benefit Marketing, and bring in leads for Sales.
For e.g. :
- Banding of our passes with their products
- Bigger sachets or something more presentable that we can use in our Internal Promotions (such as BR givenames)
- If they can provide Marketing with something good enough for our promotions, we can even barter additional advertising spaces in our toilets (e.g. mirror stickers).
- If they are willing to pay for in-club advertising, we can barter to provide more months of product placement.
Etc.
Let me know if you need any clarifications or assistance.
Thanks.