Conflict Management and Resolution.
For the business marketer, the problem of how to manage conflict must be resolved The firm faced with a conflict situation with another channel member has several strategies available to it to manage the conflict. some of these strategies would include waiting to see whether the conflict issue and cause subside. This offers the opportunity to monitor the conflict situation and to develop a well-thought out plan to resolve the conflict. Using of various bargaining techniques that require compromise to solve the conflict often is helpful. Frequently, organizational changes are necessary not only to reduce conflict but also to serve as a warning system to identify stress in an early stage before it becomes a conflict Possible organizational changes may include the appointment of a distributor ombudsman, the appointment of an advisory board, and/or the short-term exchange of people between firms to develop more empathy in channel relationships.