What the drivers of pride are in various organizations is not static. It can change over time. For instance today people can be proud if they belong to an organization that is operating in a “green” fashion. And in fact being green has become so trendy that many organizations are promoting their “greenness” publicly as part of their selling proposition to customers, even those that are really not green, not even a light shade of green. Eventually I believe that people will see through the sham and that marketing ploy will backfir