Advertising
These are some of the media outlets used for advertising. Advertising Media Outlets
One of the most important elements of the promotional mix for Fun Town was the creation of a viable advertising program. Advertising is any form of impersonal (one-way) paid communication in which the company is identified. Fun Town realized that it needed to have a good advertising campaign because this would allow the company to reach a large number of people effectively. Fun Town used television, radio, newspaper, social media and Internet ads to introduce the target market to a grand opening of the amusement park. The park also used giant billboards and e-mails to reach other local customers. They promoted seniors citizen discounts, family discounts and grand opening specials to lure the target market into trying a day at Fun Town.