Time has come to explore new frontiers in work & organisations psychology. A serious consideration of time can open various avenues for further advancement in the field. At a basic level, we can focus on the study of change in the processes of interest over time. At a deeper level, we can change our assumptions and embrace a different ontology, which emphasizes the dynamics of human and organizational phenomena, and gives room to the subjectivity of participants experience and action, as well as for enhanced scholarly observation. We would like to finish with an invitation to our colleagues, namely, to reconceptualize phenomena of interest to a temporalist point of view and to engage in novel kinds of research that go beyond the orthodoxy of crosssectional designs and analyses based on the general linear model. We believe it is time to take time seriously and are hopeful that opening our eyes to the com- plexity of the world will help making work & organisations Psychology a richer and more valuable field of science