The feud between the two sites has spilled over into other types of merchandise. Amazon and Walmart.com have competed over Xbox 360 consoles, popular DVD releases, and other big-ticket electronics. Even popular toys like the perennial top seller Easy-Bake Oven have been caught up in the fray. With the 2009 holiday shopping season in full swing, Walmart dropped its price for the toy from $28 to just $17. Amazon slashed its price to $18 on the very same day.