As a solution for the second option, which is data
integration between a standalone CRM and social media, the
integration covers on which type of information gathered from
the social media, and how to retrieve such information
including each of its trust level. First, we decide what type of
product will be delivered to the market. Second, based on the
product definition, this will decide which information will be
collected from the social media. Formula 2 provides the
relationship between information that should be gathered and
product definition.