Second of all, depending on the seriousness of the issue, the right persuasive strategies should be considered. For example, in the case of the “Stop Phubbing” campaign, a more effective way would be providing facts that would result in central processing of the message. This can be further aided by avoiding distractions that would disrupt the focus of the audience, or simply choosing the appropriate mediums for the appropriate campaign materials. Regarding these mediums, more resources should be invested in order to make sure that a higher impact on the target audience is achieved. Matters of reach, frequency and exposure should be monitored as a way of keeping track of the effects that the campaign might have on the audience, and make potential necessary adjustments.