As discussed above, the purpose of this study is to identify and empirically assess determinants of franchisees’ satisfaction. Based on the literature review, this study will examine and identify whether the perception of franchisee will influence communication and social responsibility on performance of franchisor in business. The conceptual framework of this study has been developed as below The important theory that underlies the basic framework and hypothesized relationships in this study is derived from social exchange theory. This theory is applicable to individuals, groups, organizations and
business corporations.