important way in which consumers evaluate web sites; an
argument supported, in part, by the findings of Srinivasan
et al. (2002). Similarly, evidence highlights the centrality of
information relevance to web site evaluations (e.g. Bauer et al.,
2002; Zeithaml et al., 2002). Indeed, Montoya-Weiss et al.
(2003) find that information content constitutes a key factor
in consumers” appraisals of web sites, while Donnelly (2001)
claims that users evaluate web sites according to
individualized information needs.