17. What kind of measures should schools produce for the information of current and potential consumers? First, a variety of measures, reflecting various objectives of education, should be developed and published. Publication of reading scores, for example, would prompt many parents to ask for evidence of other accomplishments, which might be poorly correlated with reading. What about mathematics and other cognitive skills? What about general ability to reason and oral expression and ability to get along with other children? What about leadership training and athletics and citizenship? Eventually, a variety of measures should be developed, validated, and published so that students and parents can choose intelligently among schools emphasizing the objectives of education they value most.