1. Real-time logistics meets the challenges of data velocity (Speed), variety, and volume by acquiring, organizing, consolidating, and analyzing data from various sources and by making new data sources and types accessible and evaluable
2. Driven by expansion of the so-called Internet o Things that generates enormous volumes of fast-changing and widespread data. Big data improves significantly the ability to handle exceptions and to drive the transformation of supply-chain visibility from near-real-time to real-time, enriched by geo location information
3. Big data’s 4Vs: Big data provides the highest benefits in areas where more than one of the 3 Vs (volume, variety, velocity) or a combination of those occur, or where it offers potential to generate new business opportunities (the 4th V: value)