ue to recession, the start of the 1970s was a slow one. Billings were at an all-time low. The Beatles broke up, political crises were building, and the government put a ban on cigarette advertisements. It wasn’t until the mid-1970s when companies starting bringing in some money. And by the end of the 1970s, the advertising business was raking in the money, close to $28 billion.
The American Association of Advertising Agencies estimated that in the 1970s alone, consumers would be exposed up to 1,600 ads a day. With TV programming now completely in color (as of 1972) and sales of color TVs finally outpacing B&W, television became a more sought-after medium for advertising. Television ads reached about $6 billion, in 1976 alone. Here are a few memorable TV spots from the 7os.