depicted scene (e.g. actors portraying a scenario or
series of events) or factual (e.g. statistical information without the use of graphic images, simulation/
animation, personal testimonial or depicted scene).
Where multiple execution styles appeared in one ad,
the ad was coded as being of the style that occupied
most time within the ad. However, if a graphic execution style was present anywhere in the ad, the ad
was coded as being graphic, irrespective of the duration of graphic content.