Consider the economic factors affecting the people you are working with
-What sort of economic trends occurring? Consider seasonality of prices,production and employment opportunities.
-What are the industries or major sources of employment in the area?
-What is the average income of the people you are working with? How does this compare to other in the area?
-What is the unemployment rate of the target audience? What is the major cause of this unemployment?
-What other economic factors are applicable?